Brian Ulione

Principal

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Overview

Brian Ulione brings more than 25 years of experience in sales, management and business solution experience to his position at Business Transition Specialists LLC (BTS). Brian is an experienced business owner and manager with a proven track record in consulting, real estate development and leasing, sports and entertainment, hospitality and facilities management, marketing, sales performance management, and retail. Prior to joining BTS Brian ran his own company Consultants Unlimited, LLC for 10 years, taking it from start-up to $13 Million in annual sales.

Biography

Brian earned his bachelor’s degree (BA) in public administration from Rutgers University and holds several real estate industry certifications. Brian has served on many charitable and community boards of directors and is currently a Director of The Boys Club of St. Louis. Brian began his career with specialty retail giant Melville Corporation. His sales success and site selection capabilities brought him to the attention of The Rouse Company at the time the most progressive retail and mixed-use developer in the country. Brian ran top projects including shopping malls, mixed-use office and retail, industrial complexes, hotels, entertainment retail facilities stadiums, racetracks and amphitheatres. He has experience on the business development side of professional sports, entertainment, racing, and gaming businesses. Brian, as a consultant, has held positions as Director of Real Estate, Director of Site Selection, Regional Leasing Manager, and Director of Sales and Marketing for such clients as Diamler-Chrysler, Vascor, LTD, Westfield Corporation, Altium Development and Merit Marketing, The Bottle District, LLC and The Saint Louis Aces of World Team Tennis.

Core Capabilities

  • Business strategy, planning, and performance management
  • General management, sales and marketing, business development
  • Real estate and site selection
  • Leasing/construction and facilities management
  • Revenue generation, cost savings, profit and loss management
  • Contract negotiations

Career

  • Principal, Business Transition Specialists LLC of St Louis
  • President/Owner Consultants Unlimited, LLC
  • Vice President/General Manager, Gateway International Raceway
  • Vice President, St. Louis Rams
  • Vice President/Group Manager, The Rouse Company
  • Regional Manager, JMB Property Management
  • District Sales Manager, Melville Corporation

Experience

  • Improved underperforming organization from $2.9 Million to $5.2 Million annual profit in two years
  • Attained $33 Million profit on sale of redevelopment property after renovation and expansion
  • Doubled operating profit (from $2.1 Million to $4.5 Million) on troubled property in three years
  • Managed $10 Million renovation, property from 60% to 100% occupancy, $3.5 Million loss to $250K profit
  • Renegotiated vendor contract with $15 Million guaranteed annual income for six years
  • Achieved $16 Million annual profit and 99% seat occupancy for team with poor performance record
  • Increased profit from $4.6 Million to $8 Million, maintained sales during introduction or major competitor