Jene' Popper Hong
Principal and Practice Leader, CFO Services

Overview
Jene' Popper Hong brings over 20 years of business strategy, mergers & acquisitions and problem solving to her role at Business Transition Specialist LLC (BTS). Jene' is a seasoned executive leader, operator and deal maker having held multiple CFO roles in growth and turnaround situations. Her core skills focus on helping small and medium sized business raise capital and grow both organically and via acquisition. Jene' collaborates with entrepreneurs and business owners to help define and execute vision and goals while navigating and overcoming financial and operational challenges.
Biography
Jene’ received her degree in accounting from Texas Christian University later earning designation as a Certified Public Accountant. In addition she held Series 6 & 63 Securities licenses, as well as a Health Life and Annuities license. She began her career in public accounting gaining experience in audits, tax, general accounting, and business valuations for both public and privately held companies, unions, nonprofits, trust and individuals. After 10 years she left public accounting to join a client as general manager and lead its organic growth from two healthcare related companies to a group of five companies. She led finance, accounting, IT, HR and operations growing revenue from $2 million to $15 million in three years. Jene’ has worked to identify unprofitable segments of the business, restructure, cut cost, obtain financing, sell companies and segments of business, acquire companies and wind down operations. Jene’ has been a world class Iron-Man tri-athlete ranked 11th world-wide in her age category while a working professional, motivational speaker and single mother of three children.
Core Capabilities
- Mergers & Acquisitions
- Business strategy, project management and execution
- Financial & business analysis and modeling
- Raising capital for growth
- Executive management of finance, accounting, IT, HR and operations
- Company leadership, management and mentoring
- Turnaround strategy and execution
- SEC and IFRS experience
Career
- Business Transition Specialists LLC, Principal
- CFO/Controller, for several technology companies including Virtumundo (online advertising) and Xceligent (commercial real estate technology)
- CFO, Step 1 (computer programmer school)
- CFO, Kansas City Branch, Arthur J, Gallagher Risk Management Services (insurance brokerage)
- General Manager, ProStat Resource Group/Access Med (healthcare)
- Owner, Accounting & Consulting Firm- projects included interim CFO/Controller positions for Thyssen Krupp Access, Empire Energy and Giltner & Sons
- CPA, Grant Thornton
Experience
- Led sale of two companies, purchase of another and capital sourcing of over $20 Million.
- Turned around division with 10 consecutive years of unprofitable performance to achieve 26% year over year gross revenue growth with 15% profit margin.
- Within four months of developing and implementing new market strategies, led five year old company, unprofitable since inception to breakeven.