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How Is Business Growth Measured?

June 02, 20232 min read

Key Metrics for Measuring Business Growth

1. Revenue

How much money a company is bringing in before any expenses are deducted. An increase in revenue over time typically indicates business growth. However, it's essential to consider that revenue alone doesn't provide a complete picture of business growth, as it doesn't account for the costs involved in generating that revenue.

2. Profit

Profit is the money left over after all expenses have been deducted from the revenue. It's a more accurate measure of business growth than revenue because it takes into account the costs of doing business. A growing profit margin indicates a company is becoming more efficient, reducing costs, or increasing prices—all signs of business growth.

3. Market Share

Market share refers to the percentage of the total sales in a specific market that a company holds. An increase in market share can indicate business growth, as it suggests that a company is outperforming its competitors.

4. Customers

The number of customers a business has is another key metric for measuring business growth. An increasing customer base suggests that a company's products or services are in demand and that the company is expanding its market reach.

5. Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including all marketing and sales expenses. A decreasing CAC can indicate business growth, as it suggests that a company is becoming more efficient at attracting new customers.

6. Debt

While taking on debt can be a necessary part of growing a business, a decreasing debt level can also indicate business growth. It suggests that a company is generating enough profit to pay down its debt, which can free up more resources for further growth.

Business Growth Rate

The business growth rate is a percentage that shows how much a company's key growth metrics have increased over a specific period. It's calculated by comparing the current figures with those from previous periods. For example, if a company's revenue was $100,000 last year and is $150,000 this year, the annual growth rate would be 50%.

The business growth rate provides a standardized way to measure growth, making it easier to track progress and compare a company's performance with other businesses in the same industry.


Measuring business growth involves tracking a variety of metrics, including revenue, profit, market share, the number of customers, customer acquisition cost, and debt. By monitoring these metrics and understanding your business growth rate, you can gain valuable insights into your company's performance and make informed decisions to drive further growth.

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